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    Adaptive Media Partners

    Real producers. Real accountability.

    We're not a platform you log into. We're the team you call when regulated video needs to be right – across every language, every market, every compliance requirement.

    Our Story

    Adaptive Media Partners brings 20+ years of enterprise media experience – from BT and Tesco in the UK to Honda, PepsiCo and Allianz across APAC and the Americas – under one producer-led AI video studio, headquartered in Hong Kong since 2022.

    Traditional production couldn't keep pace. DIY AI tools were too risky for financial services, insurance, and healthcare. Enterprise L&D teams were stuck between both.

    We built the middle path – combining AI efficiency with producer oversight to deliver training and communication videos that roll out in days, stay compliant across every market, and protect your brand.

    From that foundation we created AvatarXpress – a fast-lane service for L&D teams who need digital human training videos in days, not weeks.

    Leadership

    Founded and led by an enterprise media veteran – supported by a specialist production network.

    Tony Jones

    Managing Director & Creative Director

    20+ years in digital media and publishing. Former VP Global Online Publishing at National Geographic. HeyGen AI Ambassador and HKU School of Future Media lecturer in AI filmmaking and digital ethics (from September 2026).

    Tony founded AMP to bridge the gap between enterprise compliance requirements and AI-powered production – bringing the editorial rigour of global publishing to every project.

    LinkedIn

    The Production Network

    Every project is assembled from a vetted network of specialists – matched to your industry, language, and compliance requirements. No bench. No overhead. Just the right people for the job.

    🎬

    Production & Post-Production

    Broadcast-quality video editors, motion designers, and compositors matched to each project's requirements.

    🎨

    Creative Direction

    Visual strategists who bridge AI capability and human storytelling – ensuring content resonates across cultures.

    🌏

    Localisation & Cultural QA

    Native Cantonese, Mandarin, and SEA language specialists managing multi-market adaptation with regulatory awareness.

    🛡️

    Compliance & Review

    Regulated-industry specialists who ensure every deliverable meets financial services, insurance, and healthcare standards.

    Credentials & Recognition

    Industry recognition, academic partnerships, and a track record across global enterprise media.

    HeyGen AI Ambassador

    Official AI Ambassador for HeyGen – the leading digital human video platform

    HKU Lecturer – School of Future Media

    AI Filmmaking, Digital Humans & Ethics, AI & Entrepreneurship – from September 2026

    Former VP, National Geographic

    VP Global Online Publishing – building digital-first media at global scale

    20+ Years Enterprise Experience

    Two decades producing content for the world's most recognised brands across APAC and globally

    Technology Partners

    HeyGenElevenLabsCAI

    How We Work

    Four principles that define every project we deliver.

    Human-Directed AI

    AI accelerates production – but a real producer reviews every frame. Nothing ships without human sign-off on craft, compliance, and cultural fit.

    Compliance by Default

    Content provenance, audit trails, and regulatory awareness are built into the workflow – not bolted on afterwards. CAI member. Enterprise standards.

    Culture Can't Be Automated

    Translation isn't localisation. We adapt content for each market with cultural intelligence that algorithms don't have – especially across APAC.

    Partners, Not Vendors

    We embed in your team, not sit outside it. Real collaboration means shared goals, open communication, and no surprises on quality or timelines.

    Ready to work with real producers?

    Talk to the team behind the platform. No sales bots, no ticket queues – just people who know enterprise video.

    Get in TouchSee Our Work