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Real producers. Real accountability.
We're not a platform you log into. We're the team you call when regulated video needs to be right – across every language, every market, every compliance requirement.
Our Story
Adaptive Media Partners is a producer-led AI video studio headquartered in Hong Kong since 2022. Our team members bring 20+ years of enterprise media experience from previous roles – from BT and Tesco in the UK to Honda, PepsiCo and Allianz across APAC and the Americas.
Traditional production couldn't keep pace. DIY AI tools were too risky for financial services, insurance, and healthcare. Enterprise L&D teams were stuck between both.
We built the middle path – combining AI efficiency with producer oversight to deliver training and communication videos that roll out in days, stay compliant across every market, and protect your brand.
From that foundation we created AvatarXpress – a fast-lane service for L&D teams who need digital human training videos in days, not weeks.
Leadership
Founded and led by an enterprise media veteran – supported by a specialist production network.
Tony Jones
Managing Director & Creative Director
20+ years in digital media and publishing. Former VP Global Online Publishing at National Geographic. HeyGen AI Ambassador and HKU School of Future Media lecturer in AI filmmaking and digital ethics (from September 2026).
Tony founded AMP to bridge the gap between enterprise compliance requirements and AI-powered production – bringing the editorial rigour of global publishing to every project.
LinkedInThe Production Network
Every project is assembled from a vetted network of specialists – matched to your industry, language, and compliance requirements. No bench. No overhead. Just the right people for the job.
Production & Post-Production
Broadcast-quality video editors, motion designers, and compositors matched to each project's requirements.
Creative Direction
Visual strategists who bridge AI capability and human storytelling – ensuring content resonates across cultures.
Localisation & Cultural QA
Native Cantonese, Mandarin, and SEA language specialists managing multi-market adaptation with regulatory awareness.
Compliance & Review
Regulated-industry specialists who ensure every deliverable meets financial services, insurance, and healthcare standards.
Credentials & Recognition
Industry recognition, academic partnerships, and a track record across global enterprise media.
HeyGen AI Ambassador
Official AI Ambassador for HeyGen – the leading digital human video platform
HKU Lecturer – School of Future Media
AI Filmmaking, Digital Humans & Ethics, AI & Entrepreneurship – from September 2026
Former VP, National Geographic
VP Global Online Publishing – building digital-first media at global scale
20+ Years Enterprise Experience
Two decades producing content for the world's most recognised brands across APAC and globally
Technology Partners
How We Work
Four principles that define every project we deliver.
Human-Directed AI
AI accelerates production – but a real producer reviews every frame. Nothing ships without human sign-off on craft, compliance, and cultural fit.
Compliance by Default
Content provenance, audit trails, and regulatory awareness are built into the workflow – not bolted on afterwards. CAI member. Enterprise standards.
Culture Can't Be Automated
Translation isn't localisation. We adapt content for each market with cultural intelligence that algorithms don't have – especially across APAC.
Partners, Not Vendors
We embed in your team, not sit outside it. Real collaboration means shared goals, open communication, and no surprises on quality or timelines.
Ready to work with real producers?
Talk to the team behind the platform. No sales bots, no ticket queues – just people who know enterprise video.
Learn more about how we work
Explore related playbooks and tools for detailed frameworks on the topics covered here.