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MobileXpress: TVC to Mobile Video in Days, Not Weeks
Convert existing horizontal video and broadcast TVCs into vertical and square mobile formats – intelligently reframed, on-brand and platform-spec, without going back to a shoot.
What this is
MobileXpress is our productised reversioning service. Send us your existing horizontal asset library – TVCs, brand films, product videos, YouTube cuts – and we return platform-spec vertical and square versions reframed for the way people actually watch on mobile. Compositions are reworked, on-screen graphics adapted, timing tightened for social attention.
Who it's for
- Brand and digital marketing teams with deep horizontal video libraries
- Media agencies running cross-platform campaigns
- In-house teams under pressure to keep social and mobile feeds fed
- Performance marketers needing fast, on-spec creative variants
Where it's used
TVC to social cut-down
30-second TVC reframed to 9:16 and 1:1 for Instagram, TikTok, Reels, Shorts and Stories.
Library reactivation
Bring archive horizontal content back into rotation as mobile-native formats.
Always-on cross-platform campaigns
Multiple aspect ratios from a single master, delivered together rather than as afterthoughts.
Local market adaptation
Per-market typography, language and end-frame swaps as part of the reversion.
What you get
- Intelligent reframing built around the action, not the original crop
- Graphics and supers rebuilt for the new aspect ratio
- Timing tightened for mobile attention spans
- Platform-spec exports ready for upload
- Batch processing for whole libraries
Common questions
Will the reframed cuts look as good as a native mobile shoot?
For most content types, yes. We reframe around the on-screen action and rebuild graphics rather than letterbox or crop blindly.
How quickly can you turn around a batch?
Typically 3–5 working days for a batch of 10–20 assets across formats. Larger libraries scale linearly.
Do you handle platform-specific variants?
Yes – Instagram, TikTok, YouTube Shorts, Reels, Stories, LinkedIn and bespoke specs. Exports are platform-ready.
Can you swap text and end-frames per market?
Yes – language, supers, end-frames and CTAs can all vary per output as part of the same batch.
What do we need to send you to start?
Master high-res files, brand guidelines, the platforms you need to deliver to, and any per-market variants required.
Go Deeper
Explore related playbooks and tools for detailed frameworks on the topics covered here.
Ready to see it in your environment?
We'll walk through how this works for your team, your content and your governance requirements.