Personalised Video at Scale for Enterprise Marketing and CX
One creative idea. Thousands of unique videos. Personalised video that pulls from your CRM and serves each customer their own version – name, offer, next step.
What this is
Personalised video uses dynamic creative templates and your data to render an individual video per recipient at scale. We design the master concept, build the dynamic template, integrate the data feed and run batch rendering through After Effects pipelines for broadcast-quality output. The result is a video that feels made for one person because, technically, it was.
Who it's for
- CRM, lifecycle and CX teams in financial services, insurance, telco and retail
- Marketing teams running renewal, onboarding and account update campaigns
- Loyalty and rewards teams looking to lift engagement on existing programmes
- Sales operations sending account-specific outreach video at scale
Where it's used
Customer onboarding
Welcome video personalised by product, plan, region and starting milestone.
Account updates and statements
Replace dense PDF statements with a 60-second personal video walkthrough.
Renewal and retention
Personalised offer video tied to each customer's usage and tenure.
Loyalty and rewards
Annual recap and points-status videos that drive measurable redemption uplift.
What you get
- Dynamic master template designed for variation
- Secure data integration with your CRM or data warehouse
- Batch rendering pipeline for thousands to millions of variants
- Hosting, delivery and per-recipient analytics
- GDPR-compliant data handling and provenance
Common questions
How does personalised video integrate with our CRM?
We build a secure, GDPR-compliant data feed from your CRM or data warehouse into the rendering pipeline. Common integrations include Salesforce, HubSpot, Adobe and bespoke data layers.
What lift in engagement should we expect?
Clients typically see 2–5x lift in click-through and 3–10x lift in completion rates compared to non-personalised video. Real numbers depend on use case and audience.
How many variants can you render?
Thousands per day on standard pipelines; millions on dedicated infrastructure. We scale rendering to your audience size.
Is the data handling compliant?
Yes – GDPR-compliant by design, with PII handled in encrypted transit and at rest. We can run rendering inside your environment for the strictest cases.
How long does a first campaign take to launch?
Typical first launch is 3–5 weeks: master creative, template build, data integration, test render, go-live.
Go Deeper
Explore related playbooks and tools for detailed frameworks on the topics covered here.
Ready to see it in your environment?
We'll walk through how this works for your team, your content and your governance requirements.