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    Retail and CPG

    AI Video Production for Retail and Consumer Brands

    Always-on AI video production for retailers and CPG brands. Social-first formats, personalised loyalty comms, and multi-market campaigns at the volume modern retail actually requires.

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    The problem we solve

    Retail and CPG marketing now competes on volume and freshness. Brands need cross-format video output – social, mobile, in-store, loyalty – at a cadence traditional production simply cannot sustain. Reversioning a TVC into platform-spec mobile cuts becomes a bottleneck rather than an output.

    Our approach

    We treat reversioning, personalisation and social formats as first-class production stages, not afterthoughts. Master concepts are built to flex across aspect ratios; personalised loyalty videos render in batches from your CRM; existing horizontal libraries get reactivated as platform-spec mobile cuts.

    What clients see

    • TVCs reversioned to platform-spec mobile in days, not weeks
    • Personalised loyalty video for every member at scale
    • Always-on social cadence without burning out the team
    • Multi-market campaign rollout with per-market language and CTAs
    • Asset libraries reactivated and back in rotation

    Services for this sector

    MobileXpress – TVC Reversioning

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    Personalised Video

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    Generative AI Video

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    Common questions

    How quickly can you reversion an existing TVC library?

    Typically 3–5 working days for a batch of 10–20 assets across formats. Larger libraries scale linearly.

    Can personalised loyalty video pull from our CRM?

    Yes – secure integration with your CRM or data warehouse, with PII encrypted in transit and at rest.

    Do you handle platform-specific specs?

    Yes – TikTok, Reels, Shorts, Stories, in-feed and bespoke specs. Exports are platform-ready.

    What does always-on actually cost?

    Producer-led AI video typically lands per-asset cost at a fraction of traditional production – usually USD$3k vs USD$30k+ for comparable specs.

    Go Deeper

    Explore related playbooks and tools for detailed frameworks on the topics covered here.

    AI Video Playbook

    Always-on video as a production discipline.

    Read more

    Adaptive Intelligence Playbook

    Personalisation patterns for retail and loyalty.

    Read more

    The Scale Playbook

    Operating model for high-volume consumer content.

    Read more

    Ready to see this in your environment?

    We'll walk through how the workflow fits your governance, your stack and your content programme.

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    Adaptive Media Partners

    Adaptive Media Partners is an enterprise AI video studio working with clients across the UK, EMEA, the Americas and APAC – headquartered in Hong Kong.

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